Page 13 - WIR 2019 eBook
P. 13
World Insurance Report 2019 Interactive eBook
Insurers’ 3P customer engagement model
Source: Capgemini Financial Services Analysis, 2019.
Insurers’ role will evolve to exhibit a greater presence in customers’ daily lives
7:00 am 8:00 am 9:00 am 12:00 pm
7:00 pm 6:00 pm 5:00 pm 3:00 pm
Partner Payer Preventer Source: Capgemini Financial Services Analysis, 2019
In the future, insurers will need to become a preventer to strengthen their hold
on existing and future customers. Utilizing customer data to its full potential is
a key component for insurers to be able to take this role.”
— Jesper Andersson
CFO, Folksam
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